Wyatt Hicks

Managing Director
NASCAR Digital Media
Wyatt Hicks - NASCAR Digital Media

Wyatt is the Managing Director of NASCAR Digital Media, leading strategy and development of the racing association’s digital platform, products, and site network. His team provides fans with the most immersive 2nd screen experience in all of sports through its display of real-time car data, in-car camera views and inside the headset audio channels for the drivers. He previously led all Corporate Partnership Marketing for the Atlantic Coast Conference (ACC). Prior to various roles in college athletic departments, Wyatt held several positions during the early growth years of Capital One.