Jim Marsh is Senior Vice President, Program Marketing for Home Box Office, responsible for integrated marketing strategy, content, interactive design and social media in support of HBO programming. Marsh, a strategic leader with deep experience building high performing teams and innovative programs, has over sixteen years of experience leading marketing campaigns and driving digital transformation in the entertainment industry. While his current focus is developing the integrated team responsible for marketing all HBO programming across consumer channels, Marsh’s obsession with understanding evolving consumer trends and exploring the intersection of creativity and technology has been instrumental in HBO’s continued success over the past decade. Marsh joined HBO in 2008 to help establish the network’s social media practice, which in turn accrued over 140 million fans on social and 5 billion views on YouTube. He is responsible for driving efforts around paid media, marketing content, interactive design, social media, advocacy/influencer marketing and social analytics. As an innovator, his work has pushed the boundaries of emerging technology including voice, AR and VR. Marsh led digital and social marketing initiatives for Game of Thrones since the start of the series, contributing to its success as HBO’s most-watched series ever and the most talked about scripted show on television. He led the digital marketing campaigns for the first two seasons of Westworld, both of which won Emmys® for Best Use of Interactive Media Within A Scripted Program, and he is currently driving the integrated marketing campaign for season 3. Most recently, Marsh revamped HBO brand’s presence on social media, driving up engagement exponentially. The initiative included the Webby Award-winning “Sopranos Nickname” promotion in support of the series’ 20th anniversary, as well as the critically acclaimed “Recommended By Humans” campaign, HBO’s first campaign to feature it’s fans front and center.