Use Digital Audio Marketing to Connect With Your Audience
Today, people are accessing audio content across platforms. Audio is the most-used media on mobile. Streaming audio and smart speaker usage are surging during the global pandemic with 35% of U.S. smart speaker owners saying they’re listening to more news since quarantine began (Smart Audio Report, 2020). Podcast listening continues to grow with 104 million monthly listeners. For marketers, this means an opportunity to engage audiences with contextually-relevant, impactful audio branding that performs and capitalizes on the 25% of consumers who report they have bought a product or service after hearing a digital ad (Adobe Digital Insights, 2019). This session is for digital marketers interested in learning about changes in the audio landscape and how audio can help them effectively connect with their audience.
After this session, you’ll be able to:
- Understand the growth trends in digital audio and its impact on your marketing strategy
- Incorporate audio into your marketing strategy by understanding where consumers are listening and what they are listening to
- Apply effective tactics to share brand messages in audio