Transformative Data Storytelling: Where Art, Science & Data Literacy Meet

Correctly interpreting information through data has led some of the greatest minds in art, science, philosophy, and other social sciences to alter the course of cultures and civilizations. Today, however, we face unique challenges in consuming and communicating our data.

With the explosion of technological advancement and interactive immersion, we have become so overwhelmed with information that we have inadvertently bred a culture of mistrust and impatience. Because we are in this state of extreme knowledge compression, we now demand more clear, simple, but intelligent and trust-worthy information.

This session will dive into how marketers can keep up with the significant impact of so much data and improve their data literacy to make sense of it all. You’ll leave with practical tactics on finding the “story” and actionable opportunity in your data to make more informed business decisions.

After this session, you’ll be able to:

  • Evaluate the data literacy capability of your organization and how it can be improved
  • Communicate your data more clearly and effectively by applying data storytelling techniques (such as identifying the key indicators of a good data story and scripting your story before applying your data)
  • Apply proven best practices for great data visualization