Technology x Culture: Lessons on Creating Relevance from a Decade of Digital Marketing at HBO

The world seems to be moving faster every day. The ways that technology evolves and impacts consumer behavior poses existential challenges to marketing — and the world at large. How do we as marketers keep our efforts focused amidst a sea of distractions? How do we build resilience and flexibility into our strategies that will help us adapt to the changing rules of engagement? Using examples from the early days of marketing Game of Thrones through modern hits that include Euphoria, this session will provide proven principles to answer these questions and ways you can apply similar guidelines to remain top of mind with audiences in a rapidly changing marketplace. This session is for experienced marketers who want to better understand how to find powerful signals through the noise and hone their approach to innovation.

After this session, you’ll be able to:

  • Focus on the constants that keep marketing grounded while capitalizing on the vast opportunities offered by change
  • Keep the consumer at the center of your efforts at all times
  • Develop clear frameworks and processes that will keep you and your organization focused on true priorities