Tactics for Attracting New Audiences Using Your Digital Platforms

Digital and social platforms are often virtual front doors for fans, customers and users. It’s important to balance serving your core audience while also welcoming in a potential new one, whether they are simply looking for information or seeking to begin a relationship. With the flexibility of digital platforms to influence user journey, brands should consider the varied customer use cases, as conversions can happen at any time! This session will delve into real world examples from one of the largest sports in the U.S., making parallels between its challenge to present the NASCAR digital platform to a wide ranging fan base and how those tactics apply to any company.

After this session, you’ll be able to:

  • Leverage your digital and social for a variety of users
  • Strategically use your digital tools for new purposes
  • Effectively use analytics and insights to help drive your content presentation