Strategies for Monetizing Your Social Media Content

Traditionally, marketing has been seen as a sunken cost for organizations. But this no longer needs to be the case. Social media and content marketing have changed the game. In this session, you’ll learn how social media can effectively be used to sell goods and services like tickets and retail, and how the content itself can be a valuable revenue generator either organically or by attaching sponsors to it. We’ll delve into all the ways you can make money from your original content.

After this session, you’ll be able to:

  • Set your social media content up to generate revenue for your brand
  • Understand the value of sponsored content and how to implement it into your strategy
  • Take lessons from a professional sports franchise that is successfully driving sales through its social content