Regaining Strength: Adapting Your Marketing Plan for the Months Ahead

We had our brilliant strategies, our planned content and our anticipated success. Then 2020 happened:

• 91% of marketers have put their budgets under review
• 85% have paused marketing campaigns
• 88% have stalled on new hires

But make no mistake, marketing will be more important than ever for businesses to survive. Join us for this session to regroup, re-focus and adapt your marketing plan for the months ahead.

After this session, you’ll be able to:

• See why the #1 rule of impactful content marketing is even more true now
• Understand the five key areas you’ll need to review, renew or reject
• Identify critical strengths and gaps in your team’s skills and performance
• Conduct a cost-analysis of in-house resources vs. outsourced partnerships
• Communicate value that will resonate with your key executives