Regaining Strength: Adapting Your Marketing Plan for the Months Ahead
We had our brilliant strategies, our planned content and our anticipated success. Then 2020 happened:
- 91% of marketers have put their budgets under review
- 85% have paused marketing campaigns
- 88% have stalled on new hires
But make no mistake, marketing will be more important than ever for businesses to survive. Join us for this session to regroup, re-focus and adapt your marketing plan for the months ahead.
After this session, you’ll be able to:
- See why the #1 rule of impactful content marketing is even more true now
- Understand the five key areas you’ll need to review, renew or reject
- Identify critical strengths and gaps in your team’s skills and performance
- Conduct a cost-analysis of in-house resources vs. outsourced partnerships
- Communicate value that will resonate with your key executives