Personalization Strategies to Improve Mobile & Cross-Channel Experiences
Personalization is a hot topic in the world of multi-platform experiential marketing, enriching customer experiences on & beyond your company website. In this session, you’ll learn how to optimize your brand’s mobile app experience with strategies for cross-channel personalization.
After this session, you’ll be able to:
- Evaluate the frameworks & tools necessary to implement personalization in your business/mobile app
- Improve cross-platform messaging tactics & push notification options
- Determine the relationship between website & mobile app, considering all digital touchpoints & designated expectations for each
- Understand business implications & high-level technical concerns when considering/adding personalization to your marketing mix