Navigate Crises on Social through a Data-Driven Approach: Teachings from DuPont Response to COVID-19

During challenging times, determining what conversations to lead, engage, and avoid on social media can be difficult. The COVID-19 pandemic forced many companies to evaluate how they planned to respond to the crisis, and as a result, create a playbook for future emergency situations. During this session, you’ll hear a case study of how a provider of personal protective equipment, DuPont, developed a data-driven approach to creating content during an unpredictable & unprecedented time, and learn how you can apply similar key tactics and frameworks for responding to crises on social. Digital marketers and social media coordinators interested in leveraging data to improve their content strategy should attend this talk.

After this session, you’ll be able to:

  • Use data to identify your role in a crisis
  • Make data-driven decisions about what crisis topics to communicate on
  • Leverage insights to create human-centered, sensitive content that performs