Monsters & Blind Men: The Power of Innovation for Good Storytelling

In this year unlike any other, it is more critical than ever to tell your brand’s innovation story clearly and succinctly. Equal parts tactical and inspiring, this presentation will challenge senior marketers to embrace innovation for good storytelling and empower their messaging. For now. For tomorrow, and beyond.

After this session, you’ll be able to:

  • Use a 3-act structure to accomplish your messaging goals
  • Apply the power of purpose-driven innovation to brand storytelling
  • Activitely engage audiences by moving perspectives from darkness to light