Marketing With Purpose: The Keys to Building Loyalty and Creating Value

Trust helps brands connect with people. It goes beyond protecting people’s data. It’s about understanding their values and making people feel recognized and respected. When you broaden your view on trust, you build loyalty and create business value. That’s Marketing with Purpose. This session will use Microsoft Advertising’s 2020 Research to teach you how to build trust and market with purpose.

After this session, you’ll be able to:

  • Create a strategy focusing on measuring trust, love and loyalty as that makes up purchase consideration
  • Develop trust KPIs based on your business vertical (e.g., travel, financial services, retail)
  • Create assets that make consumers feel like the brand is built for someone like them