Inspiration is Everywhere: Tips to Make Your Marketing Strategy More Interesting
With new platforms, new technologies, and new “best practices” coming in from all angles, the job of a marketer to break through the noise has never been more important. Good enough is no longer good enough, the days of sticking to the status quo are over, and everybody wants metrics to back it up. When audiences want more, it’s the marketer’s job to deliver. In this session, we’ll explore how to build strategies that utilize storytelling, audience, creativity, and big ideas to create campaigns that are not only more interesting, but more effective as well.
After this session, you’ll be able to:
- Uncover your brand’s true “why” (and why that matters)
- Discover new ways to make the audience part of your strategy
- Explore unconventional opportunities within “obvious” spaces