How to Make an Effective Website That Turns Visitors into Customers

The “pandemic pivot” is a phrase thousands of businesses are adopting to shift their focus on their digital marketing efforts, starting with the first place customers will go to research, explore, and connect with a brand: their website. Having a website that’s well-designed can give you an edge in your field, impact sales, and create stronger connections to your customers no matter where they are in their purchase journey. Whether you’re selling products, services, or simply promoting your business, we’ll discuss the basic rules to creating a successful website and how to provide an exceptional user experience that turns visitors into customers.

After this session, you’ll be able to:

  • Set the right goals for your website
  • Choose the appropriate web architecture and design for your business
  • Implement design tactics that convert visitors into customers