How To Create a Marketing Plan With Analytics Data to Support It

In this session, you’ll learn how to align everything from your corporate mission statement, your marketing plan and your analytics measurement plan for effective analytics reporting. Without aligning all three, you generally end up reporting the same old KPI (Key Performance Indicators) that have lost any value (if they ever had any) to what matters to your organization. Missing any of these 3 elements? We’ll cover that as well.

After this session, you’ll be able to:

  • Take your corporate mission statement and turn it into a “Marketing Team Mission Statement”
  • Translate your “Marketing Team Mission Statement” into clear business objectives, strategies, tactics, and ultimately, into KPI’s
  • Determine if your existing analytics can provide the KPI data you need, or if you need to enhance your analytics reporting