How to Build Buzz at Record Speed
In this session, you’ll discover how the same principles that cause a cat video to go viral, a social cause to spread like wildfire, or an unknown startup to accumulate billions of users, can help you get far greater marketing results in less time. Designed for both B2C and B2B brands, this presentation will demonstrate how any company can create rapid thought leadership and accelerate the way they reach their target audience.
After this session, you’ll be able to:
- Simplify complex ideas and increase their viral velocity
- Seed content with influencers who will spread it
- Activate emotions to trigger immediate action in your audience
- Package data to make your company valuable to the trending media conversation
- Know how to make existing marketing materials incrementally more viral