How Content Marketers Can Leverage the Facebook Algorithm

Get the latest updates on Facebook’s ever-evolving algorithm and learn how to adjust your content strategy to drive success. In this session, Heather will share specific examples and tactics for effective content creation, use of live and recorded video, and personal branding efforts on the platform. She’ll also dive into what is and is not working today.

After this session, you’ll be able to:

  • Identify the types of behavior Facebook is penalizing and improve your engagement strategy
  • Use sequenced content to grow your audience
  • Immediately implement actionable checklists for your content strategy