Ecommerce Email Marketing 101: 11 Must Have Automations

When it comes to email marketing, marketers need to maximize attributable revenue from existing subscribers, increase customer lifetime value, and ensure every opportunity to drive revenue is properly structured. In reality, most companies fail to accomplish these goals because they lack the necessary knowledge and data-driven insights. Many organizations struggle with appropriately segmenting their audiences (or doing any segmentation at all), leveraging their email software to deliver impactful results, and have minimal bandwidth and experience to tackle, let alone solve, these issues.

To achieve the 36x ROI Holy Grail, companies need to: create accurate visual email flowcharts that illustrate how current, prospective, and dormant subscribers interact within the inbox; understand how to align creative and messaging for the segments identified within those flowcharts; and better understand the impact of segmentation on their email efforts. Join J.J. Abbott as he illustrates the impact visual flowcharts can have on your email marketing campaigns and how to build the right flow for your organization.

After this session, you’ll be able to:

  • Build the must-have 11 automations for driving revenue with your emails
  • Create reporting standards that allow you to maximize revenue within your marketing emails
  • Get stakeholders across your organization aligned on which email campaigns matter for your customers and prospects