Content Marketing 101: A Guidebook for Planning Successful Content

Digital content is undergoing a transition from good-to-have to a requirement. This session will show you where to start with your digital content, how to make it stand out, and how it must be part of your holistic marketing strategy if you want to be ready for the future of marketing.

After this session, you’ll be able to:

  • Produce content that drives traffic, meaningful action, and revenue
  • Understand why Google and other search engines are making content critical to online success
  • Use an equation when deciding which marketing channel deserves your budget and how much to allocate