Branding 101: How to Create a Brave, Authentic Brand by Challenging the Status Quo

In this session, we’ll dive into understanding what makes a brand, a brand (hint: it’s not just your logo and your tag line), and showcase why having a strong, authentic brand adds tangible monetary value to any organization or business. We’ll also explore ways to develop or build on your existing brand to command attention, drive engagement and grow your business by breaking conventions and redefining the rules of marketing and brand building.

After this session, you’ll be able to:

  • Define what a brand is and the value of branding
  • Understand why conformity is killing your brand and how to stop it
  • Break the rules or conventions of your industry to move your business forward
  • Implement tangible ways to apply Rebel Brand thinking and strategies to your brand
  • Follow the example of successful brands that are challenging the status quo