Accelerate the Sales Cycle Using Real-Time Insights
Better outcomes are achieved when marketers are able to reach the right audience, with the right message, at the right time. Data and technology empower us to connect with new prospects right from the start, generating conversions faster and more profitably while laying the foundation for long-term customer relationships. This session reviews the latest data and technology tactics and strategies that provide real-time insight so you can act quickly to attain better conversion outcomes. This session is for digital marketers, data, and technology professionals responsible for driving lower customer acquisition costs, delivering a better customer experience, and doing both more efficiently.
After this session, you’ll be able to:
- Use APIs to gain instant insight to “hand-raiser” leads and deliver more relevant offers and messaging
- Use identity recognition technology to determine if inbound leads are from new prospects or existing customers
- Enhance your customer database with information your data scientists and analysts can use to create models for enhanced audience targeting