A Step-by-Step Guide to Branding

Whether you’re launching a new offering or company or repositioning your business, you need to know how to build a strong brand. A brand can direct how you interact with customers, makes selling easier, and guide strategic business decisions. But where do you start and what process should you use? Leigh will show you step by step how to define your difference so you can stand out from competitors and capture consumers’ attention.

After this session, you’ll be able to:

  • Identify and deeply understand your audience and what they care about
  • Describe what makes your brand distinctive and invaluable to the people you want to reach
  • Bring your brand to life across your business