A New Canvas: Unlocking Creativity Through Community

The landscape of social interaction is changing. More and more people are seeking new ways to engage, empower and inspire each other – proudly and purposefully moving their time spent to community-based spaces. This “we” vs “me” mentality spans countless topics and interests, spotlighting how we can achieve more together, than as individuals. Highly engaged and highly passionate, these communities exist to share both knowledge and enthusiasm that is rooted in the spirit of collaboration and creativity. It’s therefore no wonder these passionate communities are a growing source of creative inspiration for brands and agencies as they plan their campaigns. Join Reddit’s Head of Creative Strategy – Central, Stephen Vallera for a look at how online communities are inspiring creative campaigns for brands large and small, on and off the platform.

After this session, you’ll be able to:

  • Leverage digital community insights, conversations and creativity to inform custom campaigns
  • Understand how even a light lift can deliver big impact for brands and companies of all sizes
  • Capitalize on the value these passionate communities can bring to marketers