Agenda (All times EDT)

These great sessions have been confirmed so far, with more on the way. Keep checking back for updates!

Pre-Event Tuesday, October 20

9:00am - 1:00pm

Content Fuel Framework: How to Generate Unlimited Content Ideas

After this masterclass, you’ll be able to:

  • Brainstorm 500+ content ideas for your brand
  • Apply a repeatable process for generating hundreds of content ideas
  • Use a simple tool for turning one content idea into several
  • Create a reliable idea-generation system you can share with your team
  • Develop newfound confidence in your own creative power
Included with All Access Pass, upgrade required for Base Pass
Masterclass
  • Melanie Deziel
    • Melanie Deziel
    • StoryFuel

12:00pm - 4:00pm

Growing Up: Build Your Social Media Strategy for the 2020s

After this masterclass, you’ll be able to:

  • Audit your current state of social
  • Identify landscape and competitive benchmarks
  • Use content that moves, sings and smiles to capture audience attention
  • Refresh social media reports for your organization
  • Choose KPIs that demonstrate campaign health
  • Understand how paid media augments a healthy organic strategy
  • Create a social media playbook for your brand
  • Dial in the best tools and processes for you and your team
Included with All Access Pass, upgrade required for Base Pass
Masterclass
  • Lauren Teague
    • Lauren Teague
    • Convince & Convert

Advanced Digital Analytics Strategies and Tactics

After this masterclass, you’ll be able to:

  • Create new Google Analytics (GA) Accounts, Properties and Views and/or audit an existing account.
  • Configure conversion goals, filters, account integrations, advanced segments and cross-domain tracking within GA.
  • Prepare an accurate, reliable and repeatable process for campaign tracking code creation and stewardship.
  • Demonstrate a working knowledge of Google Tag Manager.
  • Develop meaningful and actionable reports for a variety of audiences from senior leadership to content marketers and media tacticians.
  • Use Google Data Studio to automate your reporting process.
  • Compare and contrast different attribution models.
  • Utilize analytics documentation and other tools to improve measurement efficiency and advance your analytics program.
Included with All Access Pass, upgrade required for Base Pass
Masterclass
  • Chris Sietsema
    • Chris Sietsema
    • Teach to Fish Digital

2:00pm - 6:00pm

The Domino Effect and the Billion-Dollar Differentiator: Create & Activate Your Owned Audience

After this masterclass, you’ll be able to:

  • Benchmark your company’s efforts against the competition and your skill set against your peers to find the topics and tactics you need to use in 2020
  • Learn how a written strategy helps you ideate and create user-focused content for each stage in the customer journey
  • Learn how to activate your content and channels with the customer journey
  • Determine what’s working, what’s not, and how to test with measurement and CRO
  • Manage your owned audience and prove the value it creates for your organization
  • Prove your ROI and how to communicate that with the C-Suite
  • Get access to the interactive workbook, tools and materials to guide you through your ongoing efforts when you get back to the office
Included with All Access Pass, upgrade required for Base Pass
Masterclass
  • Samantha Kermode
    • Samantha Kermode
    • Investis Digital

Day 1 Wednesday, October 21

9:00am - 9:40am

Secrets for Successful Video Marketing with Budgets from $0 to $1 Million

After this session, you’ll be able to:

  • Know when to shoot video using your phone or on the cheap
  • Understand when it makes sense to outsource editing, production, filming
  • Implement tricks to getting the most bang for your buck when you hire the pros
  • Use live video effectively for business on LinkedIn, Facebook and more
  • Eve Mayer
    • Eve Mayer
    • EveMayerMedia.com
  • Levi Sauerbrei
    • Levi Sauerbrei
    • EveMayerMedia.com

Personalization Strategies to Improve Mobile & Cross-Channel Experiences

After this session, you’ll be able to:

  • Evaluate the frameworks & tools necessary to implement personalization in your business/mobile app
  • Improve cross-platform messaging tactics & push notification options
  • Determine the relationship between website & mobile app, considering all digital touchpoints & designated expectations for each
  • Understand business implications & high-level technical concerns when considering/adding personalization to your marketing mix
  • Matt Hudson
    • Matt Hudson
    • Belk

A Beginner’s Guide to Discovering, Creating, and Launching Your First (Or Best) Digital Product

After this session, you’ll be able to:

  • Identify your unique digital creator type
  • Create a well-balanced digital product
  • Launch a digital product with more ease and without getting overwhelmed
Fundamentals Session
  • Veronica Romney
    • Veronica Romney
    • ModernMarca

10:00am - 10:40am

The Goonies Guide to Showing up in Local Searches

After this session, you’ll be able to:

  • Understand the additional signals involved with Local SEO
  • Optimize both on-site and off-site signals to influence local search rankings
  • Optimize Google My Business for better visibility and better first impressions with customers
  • Greg Gifford
    • Greg Gifford
    • SearchLab

Accelerate the Sales Cycle Using Real-Time Insights

After this session, you’ll be able to:

  • Use APIs to gain instant insight to “hand-raiser” leads and deliver more relevant offers and messaging
  • Use identity recognition technology to determine if inbound leads are from new prospects or existing customers
  • Enhance your customer database with information your data scientists and analysts can use to create models for enhanced audience targeting
  • Bruce Meberg
    • Bruce Meberg
    • USADATA

A Step-by-Step Guide to Branding

After this session, you’ll be able to:

  • Identify and deeply understand your audience and what they care about
  • Describe what makes your brand distinctive and invaluable to the people you want to reach
  • Bring your brand to life across your business
Fundamentals Session
  • Leigh George
    • Leigh George
    • Freedom

10:55am - 11:35am

Top SEO Tactics That Most Companies Ignore

After this session, you’ll be able to:

  • Adapt your search strategy for industry changes this year and in 2021 (we’re demystifying Google)
  • Pinpoint what makes a profitable SEO campaign (and do it yourself!)
  • Find the “quick wins” of proven tactics to apply first
  • Jon Bennion
    • Jon Bennion
    • Online Marketing Gurus

Marketing With Purpose: The Keys to Building Loyalty and Creating Value

After this session, you’ll be able to:

  • Create a strategy focusing on measuring trust, love and loyalty as that makes up purchase consideration
  • Develop trust KPIs based on your business vertical (e.g., travel, financial services, retail)
  • Create assets that make consumers feel like the brand is built for someone like them
  • Geoffrey Colon
    • Geoffrey Colon
    • Microsoft

Content Marketing 101: A Guidebook for Planning Successful Content

After this session, you’ll be able to:

  • Produce content that drives traffic, meaningful action, and revenue
  • Understand why Google and other search engines are making content critical to online success
  • Use an equation when deciding which marketing channel deserves your budget and how much to allocate
Fundamentals Session
  • Daniel Russell
    • Daniel Russell
    • Go Fish Digital

12:05pm - 12:45pm

Keynote: How to Tell Stories that Sell

After this session, you’ll be able to:

  •  Identify your unique digital creator type
  • Create a well-balanced digital product
  • Launch a digital product with more ease and without getting overwhelmed
Keynote
Session Image
  • Jon Youshaei
    • Jon Youshaei
    • Instagram

1:00pm - 1:40pm

Cause Marketing Strategies for Building Loyalty and Trust with Consumers

After this session, you’ll be able to:

  • Identify and implement cause marketing strategies that align with your brand values and can lead to growth, loyalty and trust with consumers
  • Create campaigns and content that resonate with socially-aware audiences
  • Avoid pitfalls of cause marketing and ensure your efforts are authentic and well-received
  • Amy Smith
    • Amy Smith
    • TOMS
  • Gina Davis
    • Gina Davis
    • Ticket to Dream Foundation

Navigate Crises on Social through a Data-Driven Approach: Teachings from DuPont Response to COVID-19

After this session, you’ll be able to:

  • Use data to identify your role in a crisis
  • Make data-driven decisions about what crisis topics to communicate on
  • Leverage insights to create human-centered, sensitive content that performs
  • Elizabeth Blaszkiewicz
    • Elizabeth Blaszkiewicz
    • OneMagnify
  • Lori Gettelfinger
    • Lori Gettelfinger
    • DuPont Personal Protection

How to Improve Your User Experience Through Collaboration

After this session, you’ll be able to:

  • Articulate the ROI of improved customer experiences
  • Build strategic plans that include customer and business outcomes
  • Practice the foundations of User Experience Design
Fundamentals Session
  • McLean Donnelly
    • McLean Donnelly
    • The Makery Group

1:55pm - 2:35pm

The B2B Marketers’ Guide to Balancing Paid and Organic Search for Maximum Results

After this session, you’ll be able to:

  • Benchmark data to help you understand whether you’re leaning too hard into organic or paid
  • Use tools to recognize and fill gaps in your buyer’s journey to ensure your leveraging the right mix of content and media
  • Apply quick wins to increase ROI and build a balance-focused Search Engine Marketing roadmap
  • Doug Bell
    • Doug Bell
    • Searchmetrics

Transformative Data Storytelling: Where Art, Science & Data Literacy Meet

After this session, you’ll be able to:

  • Evaluate the data literacy capability of your organization and how it can be improved
  • Communicate your data more clearly and effectively by applying data storytelling techniques (such as identifying the key indicators of a good data story and scripting your story before applying your data)
  • Apply proven best practices for great data visualization
  • David Ciommo
    • David Ciommo
    • Humana

How To Get Pop-Culture Buzz on a Shoestring Budget

After this session, you’ll be able to:

  • Replicate strategies to start a cultural tidal wave with a limited or virtually no budget, using a case study from Adult Swim
  • Use pop culture to sell your marketing ideas and get invited to the meetings that matter
  • Implement methods to get the maximum buzz with minimal resources using the power of pop culture
Fundamentals Session
  • Joe Cox
    • Joe Cox
    • Pop Marketer

2:50pm - 3:30pm

Technology x Culture: Lessons on Creating Relevance from a Decade of Digital Marketing at HBO

After this session, you’ll be able to:

  • Focus on the constants that keep marketing grounded while capitalizing on the vast opportunities offered by change
  • Keep the consumer at the center of your efforts at all times
  • Develop clear frameworks and processes that will keep you and your organization focused on true priorities
  • Jim Marsh
    • Jim Marsh
    • HBO

A 3-Step SEO Plan That Actually Works

After this session, you’ll be able to:

  • Perform advanced keyword research to uncover search intent and more
  • Troubleshoot common technical and non-technical errors on your website
  • Pursue all types of SERP opportunities to get more targeted traffic
  • Mindy Weinstein
    • Mindy Weinstein
    • Market MindShift

How to Make an Effective Website That Turns Visitors into Customers

After this session, you’ll be able to:

  • Set the right goals for your website
  • Choose the appropriate web architecture and design for your business
  • Implement design tactics that convert visitors into customers
Fundamentals Session
  • Anthony Wiktor
    • Anthony Wiktor
    • Ad Victorem

3:45pm - 4:25pm

Inspiration is Everywhere: Tips to Make Your Marketing Strategy More Interesting

After this session, you’ll be able to:

  • Uncover your brand’s true “why” (and why that matters)
  • Discover new ways to make the audience part of your strategy
  • Explore unconventional opportunities within “obvious” spaces
  • Folayo Lasaki
    • Folayo Lasaki
    • Striped Elephant

The Feng Shui of Modern Email

After this session, you’ll be able to:

  • Recognize design trends that prioritize engagement and accommodate mobile and desktop email clients
  • Better align messaging and calls to action with campaign objectives
  • Boost ROI with personalization that moves the needle
  • Leverage the CTA secret that gets the click—even among disengaged subscribers
  • Jen Capstraw
    • Jen Capstraw
    • Women of Email

Strategies for Monetizing Your Social Media Content

After this session, you’ll be able to:

  • Set your social media content up to generate revenue for your brand
  • Understand the value of sponsored content and how to implement it into your strategy
  • Take lessons from a professional sports franchise that is successfully driving sales through its social content
  • Steven Goldfried
    • Steven Goldfried
    • Houston Rockets

4:25pm - 5:30pm

Virtual Happy Hour!

After this session, you’ll be able to:

  • Dance around your home office as if no one is looking
  • Scare your house pet with your Happy Hour energy!
  • End the day in a great mood
  • DJ Drake
    • DJ Drake
    • DJ Drake

Day 2 Thursday, October 22

9:00am - 9:40am

Tactics for Attracting New Audiences Using Your Digital Platforms

After this session, you’ll be able to:

  • Leverage your digital and social for a variety of users
  • Strategically use your digital tools for new purposes
  • Effectively use analytics and insights to help drive your content presentation
  • Wyatt Hicks
    • Wyatt Hicks
    • NASCAR Digital Media

Regaining Strength: Adapting Your Marketing Plan for the Months Ahead

After this session, you’ll be able to:

  • See why the #1 rule of impactful content marketing is even more true now
  • Understand the five key areas you’ll need to review, renew or reject
  • Identify critical strengths and gaps in your team’s skills and performance
  • Conduct a cost-analysis of in-house resources vs. outsourced partnerships
  • Communicate value that will resonate with your key executives
  • Deana Goldasich
    • Deana Goldasich
    • Well Planned Web

Ecommerce Email Marketing 101: 11 Must Have Automations

After this session, you’ll be able to:

  • Build the must-have 11 automations for driving revenue with your emails
  • Create reporting standards that allow you to maximize revenue within your marketing emails
  • Get stakeholders across your organization aligned on which email campaigns matter for your customers and prospects
Fundamentals Session
  • J.J. Abbott
    • J.J. Abbott
    • Premiere Creative

9:55am - 10:35am

Content Marketing: Using Data to Create Content That Works

After this session, you’ll be able to:

  • Understand Google’s push for better content and what brands have to do to keep up
  • Identify which tools and data to use to create content your audience is looking for & how to retain the distracted leader
  • Implement content ideation research strategies
  • Melissa Fach
    • Melissa Fach
    • SEMrush

The Art of Insta-Storytelling

After this session, you’ll be able to:

  • Use Instagram stories to attract, retain, and convert your key audiences
  • Enact best practices for elevating your use of stories
  • Determine how to measure the success of stories content
  • Meredith Howard
    • Meredith Howard
    • Deloitte

Branding 101: How to Create a Brave, Authentic Brand by Challenging the Status Quo

After this session, you’ll be able to:

  • Define what a brand is and the value of branding
  • Understand why conformity is killing your brand and how to stop it
  • Break the rules or conventions of your industry to move your business forward
  • Implement tangible ways to apply Rebel Brand thinking and strategies to your brand
  • Follow the example of successful brands that are challenging the status quo
Fundamentals Session
  • Nicola Smith
    • Nicola Smith
    • REBEL & REASON

10:50am - 11:30am

How to Build Buzz at Record Speed

After this session, you’ll be able to:

  • Simplify complex ideas and increase their viral velocity
  • Seed content with influencers who will spread it
  • Activate emotions to trigger immediate action in your audience
  • Package data to make your company valuable to the trending media conversation
  • Know how to make existing marketing materials incrementally more viral
  • Ben Kaplan
    • Ben Kaplan
    • PR Hacker

Improve Customer Perception: Tips for Managing Your Online Reviews and Reputation

After this session, you’ll be able to:

  • Apply best practices for building up a great online reputation naturally
  • Effectively respond to both negative and positive online reviews on any platform
  • Leverage reviews to spread the word about your business in other places digitally
  • Implement SEO tactics to amplify the conversation online into an extensive marketing plan
  • Emily Washcovick
    • Emily Washcovick
    • Yelp

SEO Made Simple: Strategies for 2021 and Beyond

After this session, you’ll be able to:

  • Understand the basics of how SEO works
  • Set your SEO strategy for 2021 and beyond
  • Build a high-return SEO program for your business
  • Effectively measure your SEO success
Fundamentals Session
  • John Lincoln
    • John Lincoln
    • Ignite Visibility

11:45am - 12:45pm

This is Marketing: A Live Q&A with Seth Godin

Keynote
Session Image
  • Seth Godin
    • Seth Godin
    • Best Selling Author

1:15pm - 1:55pm

Website Migration: What to Do Pre, During and Post

After this session, you’ll be able to:

  •  List reasons why you should migrate (there are plenty)
  • Take advantage of opportunities to make your new website SEO friendly
  • Use best practices presented to prepare for your migration
  • Find out what to expect during migration day
  • Know what you need to monitor in post-migration
  • Samantha Kermode
    • Samantha Kermode
    • Investis Digital

How Content Marketers Can Leverage the Facebook Algorithm

After this session, you’ll be able to:

  • Identify the types of behavior Facebook is penalizing and improve your engagement strategy
  • Use sequenced content to grow your audience
  • Immediately implement actionable checklists for your content strategy
  • Heather Dopson
    • Heather Dopson
    • Astrella

How To Create a Marketing Plan With Analytics Data to Support It

After this session, you’ll be able to:

  • Take your corporate mission statement and turn it into a “Marketing Team Mission Statement”
  • Translate your “Marketing Team Mission Statement” into clear business objectives, strategies, tactics, and ultimately, into KPI’s
  • Determine if your existing analytics can provide the KPI data you need, or if you need to enhance your analytics reporting
Fundamentals Session
  • Alan K’necht
    • Alan K’necht
    • Knechtology Inc.

2:10pm - 2:50pm

How to Communicate Visually and Reduce Remote Fatigue

After this session, you’ll be able to:

  • Understand why being visual matters in a remote world and implement proven visual communication strategies
  • Apply the principles of effective leadership communication
  • Transform important information & messaging and provide clarity with simple design practices
  • Nadya Khoja
    • Nadya Khoja
    • Venngage Infographics

Accessible SEO in 2021: Building your Roadmap for a Stronger User Experience

After this session, you’ll be able to:

  • Articulate the importance of accessibility on your website from a search engine perspective
  • Determine what web resources are negatively impacting your user experience
  • Provide accessible content that still supports SEO initiatives
  • Diane Kulseth
    • Diane Kulseth
    • Siteimprove

The Art & Design of Effective Mobile Video

After this session, you’ll be able to:

  • Understand how audiences consume and interpret mobile video ads
  • Direct attention and influence audiences to more effectively achieve your KPIs
  • Think of data as an asset rather than a hindrance in the creative process
  • Ted Harrison
    • Ted Harrison
    • Twitter

3:05pm - 3:45pm

Monsters & Blind Men: The Power of Innovation for Good Storytelling

After this session, you’ll be able to:

  • Use a 3-act structure to accomplish your messaging goals
  • Apply the power of purpose-driven innovation to brand storytelling
  • Activitely engage audiences by moving perspectives from darkness to light
  • Damian Slattery
    • Damian Slattery
    • Fast Company

10 FREE Behavioral Science Secrets that Increase Engagement and Response

After this session, you’ll be able to:

  • Trigger hardwired human behaviors to automatically get the digital behavior you want
  • Understand which scientifically proven copy and design tactics make people open, read, click, and respond without thinking
  • Replicate examples from different verticals that demonstrate how you can easily add these tactics to your campaigns – without having to buy anything new!
  • Nancy Harhut
    • Nancy Harhut
    • HBT Marketing

Using Social Media Data to Impact Content Decisions

After this session, you’ll be able to:

  • Identify new social data sources
  • Easily research and report on your own data, and competitive data
  • Build a plan for your content creation strategies based on data
  • Carolyn Cohen
    • Carolyn Cohen
    • Garmin International

4:00pm - 4:40pm

Use Digital Audio Marketing to Connect With Your Audience

After this session, you’ll be able to:

  • Understand the growth trends in digital audio and its impact on your marketing strategy
  • Incorporate audio into your marketing strategy by understanding where consumers are listening and what they are listening to
  • Apply effective tactics to share brand messages in audio
  • Johanna Weber
    • Johanna Weber
    • Johanna Webber

Future-Proof your Brand: How to Grow Your Brand In A Time of Crisis

After this session, you’ll be able to:

  • Keep your brand top-of-mind during a crisis
  • Understand what not to do during a time of crisis
  • Help your brand strive now and in the new normal of the post-crisis world
  • Juntae DeLane
    • Juntae DeLane
    • Digital DeLane

A New Canvas: Unlocking Creativity Through Community

After this session, you’ll be able to:

  • Leverage digital community insights, conversations and creativity to inform custom campaigns
  • Understand how even a light lift can deliver big impact for brands and companies of all sizes
  • Capitalize on the value these passionate communities can bring to marketers
  • Stephen Vallera
    • Stephen Vallera
    • Reddit