Agenda (All times EDT)

These great sessions have been confirmed so far, with more on the way. Keep checking back for updates!

Pre-Event Tuesday, October 20

9:00am - 1:00pm

Content Fuel Framework: How to Generate Unlimited Content Ideas

Masterclass
  • Melanie Deziel
    • Melanie Deziel
    • StoryFuel

After this masterclass, you’ll be able to:

  • Brainstorm 500+ content ideas for your brand
  • Apply a repeatable process for generating hundreds of content ideas
  • Use a simple tool for turning one content idea into several
  • Create a reliable idea-generation system you can share with your team
  • Develop newfound confidence in your own creative power
Included with All Access Pass, upgrade required for Base Pass

12:00pm - 4:00pm

Advanced Digital Analytics Strategies and Tactics

Masterclass
  • Chris Sietsema
    • Chris Sietsema
    • Teach to Fish Digital

After this masterclass, you’ll be able to:

  • Create new Google Analytics (GA) Accounts, Properties and Views and/or audit an existing account.
  • Configure conversion goals, filters, account integrations, advanced segments and cross-domain tracking within GA.
  • Prepare an accurate, reliable and repeatable process for campaign tracking code creation and stewardship.
  • Demonstrate a working knowledge of Google Tag Manager.
  • Develop meaningful and actionable reports for a variety of audiences from senior leadership to content marketers and media tacticians.
  • Use Google Data Studio to automate your reporting process.
  • Compare and contrast different attribution models.
  • Utilize analytics documentation and other tools to improve measurement efficiency and advance your analytics program.
Included with All Access Pass, upgrade required for Base Pass

Growing Up: Build Your Social Media Strategy for the 2020s

Masterclass
  • Lauren Teague
    • Lauren Teague
    • Convince & Convert

After this masterclass, you’ll be able to:

  • Audit your current state of social
  • Identify landscape and competitive benchmarks
  • Use content that moves, sings and smiles to capture audience attention
  • Refresh social media reports for your organization
  • Choose KPIs that demonstrate campaign health
  • Understand how paid media augments a healthy organic strategy
  • Create a social media playbook for your brand
  • Dial in the best tools and processes for you and your team
Included with All Access Pass, upgrade required for Base Pass

2:00pm - 6:00pm

The Domino Effect and the Billion-Dollar Differentiator: Create & Activate Your Owned Audience

Masterclass
  • Samantha Kermode
    • Samantha Kermode
    • Investis Digital

After this masterclass, you’ll be able to:

  • Benchmark your company’s efforts against the competition and your skill set against your peers to find the topics and tactics you need to use in 2020
  • Learn how a written strategy helps you ideate and create user-focused content for each stage in the customer journey
  • Learn how to activate your content and channels with the customer journey
  • Determine what’s working, what’s not, and how to test with measurement and CRO
  • Manage your owned audience and prove the value it creates for your organization
  • Prove your ROI and how to communicate that with the C-Suite
  • Get access to the interactive workbook, tools and materials to guide you through your ongoing efforts when you get back to the office
Included with All Access Pass, upgrade required for Base Pass

Day 1 Wednesday, October 21

9:00am - 9:40am

Secrets for Successful Video Marketing with Budgets from $0 to $1 Million

  • Eve Mayer
    • Eve Mayer
    • EveMayerMedia.com

After this session, you’ll be able to:

  • Know when to shoot video using your phone or on the cheap
  • Understand when it makes sense to outsource editing, production, filming
  • Implement tricks to getting the most bang for your buck when you hire the pros
  • Use live video effectively for business on LinkedIn, Facebook and more
  • B2B
  • B2C
  • Video

Personalization Strategies to Improve Mobile & Cross-Channel Experiences

  • Matt Hudson
    • Matt Hudson
    • Belk

After this session, you’ll be able to:

  • Evaluate the frameworks & tools necessary to implement personalization in your business/mobile app
  • Improve cross-platform messaging tactics & push notification options
  • Determine the relationship between website & mobile app, considering all digital touchpoints & designated expectations for each
  • Understand business implications & high-level technical concerns when considering/adding personalization to your marketing mix
  • B2C
  • Conversion
  • Data & Analytics
  • Mobile

A Beginner’s Guide to Discovering, Creating, and Launching Your First (Or Best) Digital Product

Fundamentals Session
  • Veronica Romney
    • Veronica Romney
    • ModernMarca

After this session, you’ll be able to:

  • Identify your unique digital creator type
  • Create a well-balanced digital product
  • Launch a digital product with more ease and without getting overwhelmed
  • B2C
  • Content Marketing
  • Strategy

10:00am - 10:40am

The Goonies Guide to Showing up in Local Searches

  • Greg Gifford
    • Greg Gifford
    • SearchLab

After this session, you’ll be able to:

  • Understand the additional signals involved with Local SEO
  • Optimize both on-site and off-site signals to influence local search rankings
  • Optimize Google My Business for better visibility and better first impressions with customers
  • B2B
  • B2C
  • SEO & Search

Accelerate the Sales Cycle Using Real-Time Insights

  • Bruce Meberg
    • Bruce Meberg
    • USADATA

After this session, you’ll be able to:

  • Use APIs to gain instant insight to “hand-raiser” leads and deliver more relevant offers and messaging
  • Use identity recognition technology to determine if inbound leads are from new prospects or existing customers
  • Enhance your customer database with information your data scientists and analysts can use to create models for enhanced audience targeting
  • B2B
  • B2C
  • Data & Analytics
  • Lead Gen / Conversion / Retention

A Step-by-Step Guide to Branding

Fundamentals Session
  • Leigh George
    • Leigh George
    • Freedom

After this session, you’ll be able to:

  • Identify and deeply understand your audience and what they care abou
  • Describe what makes your brand distinctive and invaluable to the people you want to reach
  • Bring your brand to life across your business
  • B2B
  • B2C
  • Branding

10:55am - 11:35am

Top SEO Tactics That Most Companies Ignore

  • Jon Bennion
    • Jon Bennion
    • Online Marketing Gurus

After this session, you’ll be able to:

  • Adapt your search strategy for industry changes this year and in 2021 (we’re demystifying Google)
  • Pinpoint what makes a profitable SEO campaign (and do it yourself!)
  • Find the “quick wins” of proven tactics to apply first
  • B2B
  • B2C
  • SEO & Search

Marketing With Purpose: The Keys to Building Loyalty and Creating Value

  • Geoffrey Colon
    • Geoffrey Colon
    • Microsoft

After this session, you’ll be able to:

  • Create a strategy focusing on measuring trust, love and loyalty as that makes up purchase consideration
  • Develop trust KPIs based on your business vertical (e.g., travel, financial services, retail)
  • Create assets that make consumers feel like the brand is built for someone like them
  • B2C
  • Branding
  • Strategy

How to Make a Great Website

Fundamentals Session

After this session, you’ll be able to:

  • Use APIs to gain instant insight to “hand-raiser” leads and deliver more relevant offers and messaging
  • Use identity recognition technology to determine if inbound leads are from new prospects or existing customers
  • Enhance your customer database with information your data scientists and analysts can use to create models for enhanced audience targeting
  • B2B
  • B2C
  • Data & Analytics
  • Lead Gen / Conversion / Retention

12:05pm - 12:45pm

Keynote: How to Tell Stories that Sell

Keynote
Session Image
  • Jon Youshaei
    • Jon Youshaei
    • Instagram

After this session, you’ll be able to:

  •  Identify your unique digital creator type
  • Create a well-balanced digital product
  • Launch a digital product with more ease and without getting overwhelmed

1:00pm - 1:40pm

10 Lessons Learned from a Decade of Social Media at HBO

After this session, you’ll be able to:

  • Benchmark data to help you understand whether you’re leaning too hard into organic or paid
  • Use tools to recognize and fill gaps in your buyer’s journey to ensure your leveraging the right mix of content and media
  • Apply quick wins to increase ROI and build a balance-focused Search Engine Marketing roadmap
  • B2B
  • B2C
  • SEO & Search

The B2B Marketers’ Guide to Balancing Paid and Organic Search for Maximum Results

  • Doug Bell
    • Doug Bell
    • Searchmetrics

After this session, you’ll be able to:

  • Benchmark data to help you understand whether you’re leaning too hard into organic or paid
  • Use tools to recognize and fill gaps in your buyer’s journey to ensure your leveraging the right mix of content and media
  • Apply quick wins to increase ROI and build a balance-focused Search Engine Marketing roadmap
  • B2B
  • B2C
  • SEO & Search

Basic Collaboration Steps to Create the Ultimate User Experience

Fundamentals Session
  • McLean Donnelly
    • McLean Donnelly
    • The Makery Group

After this session, you’ll be able to:

  • Articulate the ROI of improved customer experiences
  • Build strategic plans that include customer and business outcomes
  • Practice the foundations of User Experience Design
  • Customer Experience
  • Strategy

1:55pm - 2:35pm

Navigate Crises on Social through a Data-Driven Approach: Teachings from DuPont Response to COVID-19

  • Elizabeth Blaszkiewicz
    • Elizabeth Blaszkiewicz
    • OneMagnify
  • Lori Gettelfinger
    • Lori Gettelfinger
    • DuPont Personal Protection

After this session, you’ll be able to:

  • Use data to identify your role in a crisis
  • Make data-driven decisions about what crisis topics to communicate on
  • Leverage insights to create human-centered, sensitive content that performs
  • B2B
  • B2C
  • Social Media

Binge Worthy Branding: How to use AI and Personalization to Build Customer Loyalty

  • Sterling McKinley
    • Sterling McKinley
    • Author

After this session, you’ll be able to:

  • Shift from traditional branding to customer-focused branding
  • Integrate AI into your branding
  • Gain executive buy-in
  • Increase customer retention rates
  • Artificial Intelligence
  • B2C
  • Branding
  • Personalization

Content Marketing 101: Why Content is a MUST for Your Digital Marketing Future

Fundamentals Session
  • Daniel Russell
    • Daniel Russell
    • Go Fish Digital

After this session, you’ll be able to:

  • Produce content that drives traffic, meaningful action, and revenue
  • Understand why Google and other search engines are making content critical to online success
  • Use an equation when deciding which marketing channel deserves your budget and how much to allocate
  • B2C
  • Branding
  • Content Marketing

2:50pm - 3:30pm

Transformative Data Storytelling: Where Art, Science & Data Literacy Meet

  • David Ciommo
    • David Ciommo
    • Humana

After this session, you’ll be able to:

  • Apply basic methods and philosophies of data storytelling
  • Understand why data literacy is the newest and hottest skill to have
  • Communicate your data more clearly and effectively
  • Apply best practices of data visualization
  • Understand the similarities of visually communicating your brand, message, or product and your data
  • Data & Analytics
  • Storytelling

A 3-Step SEO Plan That Actually Works

  • Mindy Weinstein
    • Mindy Weinstein
    • Market MindShift

After this session, you’ll be able to:

  • Perform advanced keyword research to uncover search intent and more
  • Troubleshoot common technical and non-technical errors on your website
  • Pursue all types of SERP opportunities to get more targeted traffic
  • B2B
  • B2C
  • SEO & Search

How To Get Pop-Culture Buzz on a Shoestring Budget

Fundamentals Session
  • Joe Cox
    • Joe Cox
    • Pop Marketer

After this session, you’ll be able to:

  • Replicate strategies to start a cultural tidal wave with a limited or virtually no budget, using a case study from Adult Swim
  • Use pop culture to sell your marketing ideas and get invited to the meetings that matter
  • Implement methods to get the maximum buzz with minimal resources using the power of pop culture
  • Branding
  • Content Marketing
  • Strategy

3:45pm - 4:25pm

Cause Marketing Strategies for Building Loyalty and Trust with Consumers

After this session, you’ll be able to:

  • Implement SEO strategies that truly drive revenue rather than just traffic
  • Apply product-led SEO tips to unlock growth and build a competitive moat that sets you way ahead of the pack
  • Build long term, sustainable SEO success

The Feng Shui of Modern Email

  • Jen Capstraw
    • Jen Capstraw
    • Women of Email

After this session, you’ll be able to:

  • Recognize design trends that prioritize engagement and accommodate mobile and desktop email clients
  • Better align messaging and calls to action with campaign objectives
  • Boost ROI with personalization that moves the needle
  • Leverage the CTA secret that gets the click—even among disengaged subscribers
  • B2B
  • B2C
  • Email Marketing

Strategies for Monetizing Your Social Media Content

  • Steven Goldfried
    • Steven Goldfried
    • Houston Rockets

After this session, you’ll be able to:

  • Set your social media content up to generate revenue for your brand
  • Understand the value of sponsored content and how to implement it into your strategy
  • Take lessons from a professional sports franchise that is successfully driving sales through its social content
  • Content Marketing
  • Social Media

4:25pm - 5:30pm

Virtual Happy Hour!

  • DJ Drake
    • DJ Drake
    • DJ Drake
  • Lead Gen / Conversion / Retention
  • Social Media

Day 2 Thursday, October 22

9:00am - 9:40am

Tactics for Attracting New Audiences Using Your Digital Platforms

  • Wyatt Hicks
    • Wyatt Hicks
    • NASCAR

After this session, you’ll be able to:

  • Leverage your digital and social for a variety of users
  • Strategically use your digital tools for new purposes
  • Effectively use analytics and insights to help drive your content presentation
  • B2C
  • Content Marketing
  • Customer Experience
  • Social Media

Regaining Strength: Adapting Your Marketing Plan for the Months Ahead

  • Deana Goldasich
    • Deana Goldasich
    • Well Planned Web

After this session, you’ll be able to:

  • See why the #1 rule of impactful content marketing is even more true now
  • Understand the five key areas you’ll need to review, renew or reject
  • Identify critical strengths and gaps in your team’s skills and performance
  • Conduct a cost-analysis of in-house resources vs. outsourced partnerships
  • Communicate value that will resonate with your key executives
  • Marketing Operations
  • Strategy

Must Have Email Automations

Fundamentals Session

After this session, you’ll be able to:

  • See why the #1 rule of impactful content marketing is even more true now
  • Understand the five key areas you’ll need to review, renew or reject
  • Identify critical strengths and gaps in your team’s skills and performance
  • Conduct a cost-analysis of in-house resources vs. outsourced partnerships
  • Communicate value that will resonate with your key executives
  • Marketing Operations
  • Strategy

9:55am - 10:35am

Website Migration: What to Do Pre, During and Post

  • Samantha Kermode
    • Samantha Kermode
    • Investis Digital

After this session, you’ll be able to:

  •  List reasons why you should migrate (there are plenty)
  • Take advantage of opportunities to make your new website SEO friendly
  • Use best practices presented to prepare for your migration
  • Find out what to expect during migration day
  • Know what you need to monitor in post-migration
  • Branding
  • Marketing Operations
  • SEO & Search
  • Strategy

The Art of Insta-Storytelling

  • Meredith Howard
    • Meredith Howard
    • Deloitte

After this session, you’ll be able to:

  • Use Instagram stories to attract, retain, and convert your key audiences
  • Enact best practices for elevating your use of stories
  • Determine how to measure the success of stories content
  • Content Marketing
  • Facebook
  • Instagram
  • Social Media
  • Storytelling

Branding 101: How to Create a Brave, Authentic Brand by Challenging the Status Quo

Fundamentals Session
  • Nicola Smith
    • Nicola Smith
    • REBEL & REASON

After this session, you’ll be able to:

  • Define what a brand is and the value of branding
  • Understand why conformity is killing your brand and how to stop it
  • Break the rules or conventions of your industry to move your business forward
  • Implement tangible ways to apply Rebel Brand thinking and strategies to your brand
  • Follow the example of successful brands that are challenging the status quo
  • Branding
  • Strategy

10:50am - 11:30am

Inspiration is Everywhere: Tips to Make Your Marketing Strategy More Interesting

  • Folayo Lasaki
    • Folayo Lasaki
    • Striped Elephant

After this session, you’ll be able to:

  • Uncover your brand’s true “why” (and why that matters)
  • Discover new ways to make the audience part of your strategy
  • Explore unconventional opportunities within “obvious” spaces
  • B2B
  • B2C
  • Strategy

Improve Customer Perception: Tips for Managing Your Online Reviews and Reputation

  • Emily Washcovick
    • Emily Washcovick
    • Yelp

After this session, you’ll be able to:

  • Apply best practices for building up a great online reputation naturally
  • Effectively respond to both negative and positive online reviews on any platform
  • Leverage reviews to spread the word about your business in other places digitally
  • Implement SEO tactics to amplify the conversation online into an extensive marketing plan
  • B2B
  • B2C
  • Customer Experience

SEO Made Simple: Strategies for 2021 and Beyond

Fundamentals Session
  • John Lincoln
    • John Lincoln
    • Ignite Visibility

After this session, you’ll be able to:

  • Understand the basics of how SEO works
  • Set your SEO strategy for 2021 and beyond
  • Build a high-return SEO program for your business
  • Effectively measure your SEO success
  • SEO & Search
  • Strategy

12:00pm - 1:00pm

This is Marketing: A Live Q&A with Seth Godin

Keynote
Session Image
  • Seth Godin
    • Seth Godin
    • Best Selling Author

1:15pm - 1:55pm

Accessible SEO in 2021: Building your Roadmap for a Stronger User Experience

  • Diane Kulseth
    • Diane Kulseth
    • Siteimprove

After this session, you’ll be able to:

  • Articulate the importance of accessibility on your website from a search engine perspective
  • Determine what web resources are negatively impacting your user experience
  • Provide accessible content that still supports SEO initiatives
  • B2B
  • B2C
  • SEO & Search

How Content Marketers Can Leverage the Facebook Algorithm

  • Heather Dopson
    • Heather Dopson
    • Astrella

After this session, you’ll be able to:

  • Identify the types of behavior Facebook is penalizing and improve your engagement strategy
  • Use sequenced content to grow your audience
  • Immediately implement actionable checklists for your content strategy
  • B2B
  • B2C
  • Facebook
  • Social Media

Getting Started with Video Marketing: Develop Your Content & Platform Strategy

Fundamentals Session
  • Jordan Lung
    • Jordan Lung
    • JL Video

After this session, you’ll be able to:

  • Understand the basics of creating a video library and how to get the most out of each video
  • Differentiate the various video platforms out there and know where to focus your time
  • Make informed decisions when hiring a video marketing professional, including how to vet out your basic needs
  • Content Marketing
  • Video Marketing

2:10pm - 2:50pm

Monsters & Blind Men: How to Find, Tell and Share Your Brand’s Innovation Story

  • Damian Slattery
    • Damian Slattery
    • Fast Company

After this session, you’ll be able to:

  • Use a 3-act structure to accomplish your messaging goals
  • Apply the power of purpose-driven innovation to brand storytelling
  • Activitely engage audiences by moving perspectives from darkness to light
  • B2B
  • B2C
  • Storytelling

Content Marketing: Using Data to Create Content That Works

  • Melissa Fach
    • Melissa Fach
    • SEMrush

After this session, you’ll be able to:

  • Understand Google’s push for better content and what brands have to do to keep up
  • Identify which tools and data to use to create content your audience is looking for & how to retain the distracted leader
  • Implement content ideation research strategies
  • Content Marketing
  • Data & Analytics
  • SEO & Search

How To Create a Marketing Plan With Analytics Data to Support It

Fundamentals Session
  • Alan K’necht
    • Alan K’necht
    • Knechtology Inc.

After this session, you’ll be able to:

  • Take your corporate mission statement and turn it into a “Marketing Team Mission Statement”
  • Translate your “Marketing Team Mission Statement” into clear business objectives, strategies, tactics, and ultimately, into KPI’s
  • Determine if your existing analytics can provide the KPI data you need, or if you need to enhance your analytics reporting
  • Data & Analytics
  • Strategy

3:05pm - 3:45pm

Sustainably Driving Revenue: How to Leverage Brand Building Principles to Fuel e-Commerce Growth

  • Steve Wittman
    • Steve Wittman
    • Hertz

After this session, you’ll be able to:

  • Apply brand building principles that will increase conversion rate and revenue
  • Implement an e-Commerce plan that is truly consumer centric and sustainably builds your brand
  • Appropriately leverage resources across your company to ensure you hit your targets
  • B2C
  • Branding
  • Ecommerce

Viral Velocity: How to Build Buzz at Record Speed

  • Ben Kaplan
    • Ben Kaplan
    • PR Hacker

After this session, you’ll be able to:

  • Evaluate the frameworks & tools necessary to implement personalization in your business/mobile app
  • Improve cross-platform messaging tactics & push notification options
  • Determine the relationship between website & mobile app, considering all digital touchpoints & designated expectations for each
  • Understand business implications & high-level technical concerns when considering/adding personalization to your marketing mix
  • Content Marketing

Using Social Media Data to Impact Content Decisions

  • Carolyn Cohen
    • Carolyn Cohen
    • Garmin International

After this session, you’ll be able to:

  • Identify new social data sources
  • Easily research and report on your own data, and competitive data
  • Build a plan for your content creation strategies based on data
  • Content Marketing
  • Data & Analytics
  • Social Media

4:00pm - 4:40pm

Use Digital Audio Marketing to Connect With Your Audience

  • Johanna Weber
    • Johanna Weber
    • Johanna Webber

After this session, you’ll be able to:

  • Understand the growth trends in digital audio and its impact on your marketing strategy
  • Incorporate audio into your marketing strategy by understanding where consumers are listening and what they are listening to
  • Apply effective tactics to share brand messages in audio
  • B2C
  • Consumer Behavior
  • Content Marketing
  • Voice / AR / VR

Future-Proof your Brand: How to Grow Your Brand In A Time of Crisis

  • Juntae DeLane
    • Juntae DeLane
    • Digital DeLane

After this session, you’ll be able to:

  • Keep your brand top-of-mind during a crisis
  • Understand what not to do during a time of crisis
  • Help your brand strive now and in the new normal of the post-crisis world
  • Branding
  • Strategy